Today’s consumer wants direct access to knowledge about the products they eat. Where is it from? What are the values of the company who makes it? What’s in it? Was the environment harmed? Is it safe for my children? Conscious Consumers are asking the questions, brands must have the right answers to gain market share.
The goal of the research was to examine the behaviors and preferences of Conscious Consumers regarding food companies. Our inaugural Conscious ConsumerSM Survey indicates that Conscious Consumers do more than care more and share more – they spend more.
Want to know more about what makes a Conscious Consumer tick?
Learn about their spending habits, concerns and relationships with food brands by downloading our Conscious Consumer research study today.