Seed to Shelf

Gibbs-rbb Hosts a Lunch Conversation with Senior Food Reporter for The Huffington Post

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Joe Erbentraut, senior reporter for The Huffington Post covering innovations and challenges in the food industry, stopped by Gibbs-rbb’s Chicago office for a lunch conversation with area food communications professionals to explore topics including: how the media prioritize food issues, The Huffington Post readers’ expectations of corporate citizens, consumer views on ethical eating and tips […]

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Broadcasting your message leaves your brand out of the conversation

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Social media is fundamental to any brand’s communications campaign these days and this new media is changing the way brands interact with consumers and other stakeholders. Tooting your own horn is out. Active listening, taking an interest, and creating meaningful two-way dialogue is in, and keys to creating healthy relationships with consumers. Insights and social […]

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How Social Media Impacts Social Consumption

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The ways in which food brands engage with consumers has been vastly transformed by digital marketing communications and connecting with conscious consumers takes on yet another level of social media savvy. Our in-house digital guru Abdul Muhammad offers those charged with brand communications tips on creating relationships with conscious consumers and insights into what drives […]

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FamilyFarmed continues to drive the good food movement forward

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Food manufactures love to call Chicago home.  So, it’s no surprise that Chicago is also home to FamilyFarmed, a national leader in the Good Food movement and host of the nation’s longest-running trade show focused on sustainably produced food. I spoke to FamilyFarmed’s communications specialist, Bob Benenson, this week about the impact FamilyFarmed has had […]

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Research: How to make it news you can use

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Because the news media loves to sprinkle stories with survey results and other statistics, communications practitioners love to feed editors highlights from a myriad of consumer research. While this tactic is typically successful in generating a blip of news and social media coverage for a company or brand – it does little to help develop […]

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Developing an effective corporate social responsibility strategy

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With sustainability quickly becoming mainstream, companies are rapidly understanding that a successful corporate social responsibility strategy must reach both customers and consumers through their brands.  Gibbs-rbb’s resident sustainability expert, Ron Loch, shares some key insights into developing a strategy that reaches targeted stakeholders with the right content. Gibbs-rbb: Your division works with companies and brands […]

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UTZ on a mission to make sustainable farming the norm

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Today, almost one million farmers and workers are reached by the UTZ program in 37 producing countries, positioning UTZ as the largest agriculture program for the sustainable production of cocoa and coffee – and soon for the sustainable production of tea and rooibos. We spoke to Han de Groot, executive director for UTZ, to learn […]

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