Breakout Brands win at the cash register by putting customers first. Conscious consumers care even more about their relationship with the brand. So what does it take to breakout?
“We’re number two, so we try harder.” Everyone recognizes the famous Avis slogan that became the poster child for “challenger brand” marketing where a brand defines itself first and foremost in relation to a competitor. In our opinion, that puts the customer second. rbb has identified an evolutionary brand strategy – one focused on the customer and in tune with today’s changing marketplace.
We call it the “Breakout Brand” strategy. It doesn’t matter if your organization is new, old, large or small; Breakout Brands take market share by building strong emotional connections with customers.
What defines a Breakout Brand? Learn more by downloading our white paper today.